As the fight to protect Australian marine parks from oil and gas developmentsheats up, WWF Australia are setting the bar high for effective and stylish custom-coded campaigns with integrated Do Gooder actions.
In the age of short attention spans, evocative presentation and multimedia are key to capturing the imagination of supporters – and WWF are doing a whale of a good job, garnering over 8,000 submissions in only a few days.
Starting with a captivating video banner of migrating southern right whales seen overhead from an unmanned aerial vehicle, you scroll down to a streamlined educational component on the whales that pass through Australian waters.
By the time you arrive at the action itself, followed by a call for donations to help drive the campaign, our hearts and minds are in and it’s impossible to turn a blind eye. Do Gooder was designed with this in mind: to function stylishly as a standalone campaign tool and integrate seamlessly with external platforms.
If you haven’t added your voice to protect marine parks, now’s the time to do it.